Реклама THINK!: THINK BIKER

Рекламная кампания под названием «THINK BIKER» сделана агентством AMV BBDO для бренда THINK! ROAD SAFETY (компания US DEPARTMENT OF TRANSPORTATION / AD COUNCIL). Страна - Великобритания. Дата запуска: Февраль 2010. Бизнес сектор: Общественное здравоохранение и безопасность.
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The Department of Transport has launched a new ad by Abbott Mead Vickers BBDO as part of its THINK! campaign.
This ad was inspired by research stating that drivers who personally know a motorcyclist are much more careful and aware while driving.
Campaign Title: Named Rider
Client: Fiona Seymour (Head of Marketing), Camilla Wilkinson (Team Head Adult Road Safety), and Lauren Psyk (Campaign Manager)
Copywriter: Phil Martin
Art Director: Brian Campbell
Agency Planner: Will Hodge and Andrew Phillips
Media Agency: Carat
Media Planner: Dayna Slate and Mark Hughes
Production Company: Thomas Thomas
Director: Kevin Thomas
Production Co. Producer: Billy Jones
Post-production Company: The Mill
Audio Post-production: Wave
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